Network Securty Hardware and IDS systems Research Paper

Network Securty Hardware and IDS systems - Research Paper Example Routers have a built-in mechanism, which ensures LAN protection by blocking the packets invalid packets from moving on the LAN. A router not only checks for the valid destination address but also ensures the delivery of flawless packets to the destination. If a router finds any sort of error in a packet, it discards that packet and sends the remaining message to the destination. Therefore, we can say that a router is a very important data transfer device used on a network. Topic # 2 An Intrusion Detection System (IDS) is a software application, which not only detects and stops unauthorized activities but also reports them to the network administrators for further action. One of the most famous Intrusion Detection Systems is Snort, which is used to detect the presence of worms, malicious activities, and unauthorized accesses. Haas (2010) states, â€Å"Snort is a libpcap-based packet sniffer/logger which can be used as a lightweight network intrusion detection system†. People ma ke use of Snort software to detect the hacking attempts on their networks. Snort examines every packet that a computer transfers over a network and reports transfer of suspicious packets to the administrators. Snort software manages a database in which it keeps all traffic signatures.

Liberty Communication Satellite Phones Essay Example for Free

Liberty Communication Satellite Phones Essay Mexico is one of the leading markets for electronic goods such as mobiles creating a global business avenue. Like any other business, a number of risks face electronic goods. The objective of the paper is to conduct a risk analysis on Mexico for Liberty communications Satellite Phones Company a new business venture. Risk analysis in this case is an aspect of identifying risk factors that jeopardize the success of the new communication company in Mexico. The rules regulate marketing, supply and distribution of satellite mobile phones which affects operation of business. Communication through satellite mobile is regulated by rules made by politicians and thus the company is supposed to have adequate knowledge about communication rules. Another risk to be analyzed is exchange and repatriation of funds which relates to exchange rates. The company is supposed to consider the value of Mexican currency against other currencies to meet global standards (Fleisher Craiq, 2005). This risk occurs when currency trades badly against other currencies as it is a loss to the communication company. Competition is a general risk to any kind of business and thus Liberty communications should consider evaluating whether there is any other dominating company that deals with satellite mobile phones. Upon close evaluation of the communication sector, Liberty communications is bound to make sound decisions about that particular venture. Every business is bound to pay tax to government and this is a major area of concern by Liberty communications. The taxation rate differs from one business to another according to laws made by political entities (Culpan Refik, 2002). In certain instances, the rate of taxation is very high making business to pay heavily. The communication company should consider laws regarding taxation and double taxation. Marketing of satellite phones is a major risk that ought to be analyzed before venturing into communication market. The major aspects to be considered include the 4p’s such as product, price, place and promotion. Management at Liberty communication is supposed to consider putting satellite phones (product) at the right place (Mexico) at the right price and time (promotion). Once these elements are considered the company successfully ventures communication sector without obstacles. Distribution and supply chain is another major risk that should be analyzed as it can lead to poor trading. The company is bound to exploit certain royal customers with the intention to make maximum sales. Distribution of satellite phones is exposed to both physical and environmental risks which should be evaluated before venturing into the business. Social and cultural life of Mexican people is another major area that exposes the company to risks. The social life and cultural practices in Mexico have an influence in communication and Liberty communications is bound to consider such values. This is related to life style as it is influenced by technology and cyber. Management of Liberty Company should consider whether Mexican people have enough knowledge on technology as it is the main area of specialization. References Fleisher Craiq, 2005, Competitive Intelligence and global Business, Praeger. Culpan Refik, 2002, Global Business Alliances: Theory and Practice, Quorum Books.

Cost Volume Profit Analysis: Advantages and Disadvantages

Cost Volume Profit Analysis: Advantages and Disadvantages â€Å"Cost Volume Profit Analysis is not appropriate in an environment where companies produce many diverse products†. Cost volume profit analysis is the study of the effects of output volume on revenue, costs and profit (Horngren, Sundem and Stratton). The most common use of cost volume profit analysis is to find break-even point in terms of number of units sold. In its simplest form cost volume profit analysis works for single product companies. But most of the companies produce more than one product. Sales mix is the relative proportion of quantities of different products that comprise total sales. When sales mix changes, break-even point changes and so does the profit. Like any model, cost volume profit analysis is based on certain assumptions. This paper looks at the applicability of the assumptions, especially for a company producing more than one product. Most of the assumptions in cost volume profit model are based on the linearity of cost and sales with units. Major elements impacting cost are sudden increase in fixed costs, gain in worker efficiency and higher bargaining power of the company. Similarly revenues are non-linear because companies give varying discounts to different customers. Assumptions made in cost volume profit analysis: Unit selling price remains constant. This implies that the price of the product or service will not change as sales volume varies. In reality the situation is different as reduced selling prices are normally associated with increased sales volume and this supports the supply-demand hypothesis which states that lowering of price will result in higher sales and vice-versa. It is a common practice in the business world to offer different discounts to different customers based on the volume of purchase and the strategic importance of sale. Companies offer bulk discounts to larger customers. Managers often reduce prices as volume increases to attract more customers. Also stiff competition means selling product at discounts during lean periods or during festive times. Bigger companies producing more than one product have often more than one sales manager and they have their own targets. Each sales manager would adjust his sales volume and price to maximize his products profits and this may not result in ideal sales mix for the whole company. Hence the assumption of constant sales price is rarely applicable in today’s dynamic world. The realistic sales-output relationship is more like a curve than a straight line. And when a company is selling more than one product, the analysis of break-even point under multiple non-linear relationships becomes more difficult. The behavior of costs is linear (straight line) over the relevant range. This implies the following assumptions: Costs can be categorised as fixed or variable. In a large organisation with multi-product it becomes very difficult to organize costs into fixed and variable. Not only there are a large number of costs involved but also there are a large number of cost drivers acting on those costs. Under such circumstances segregating costs into fixed and variable is a very tedious and time consuming job. Unit variable costs are fixed and constant. It is possible that unit variable costs remain fixed under circumstances like where a company produces just one standard product. Most businesses enjoy benefits of economics of scale as their production increases in terms of Higher trade discounts; Better credit and financing terms. The above benefits result in reduction of variable cost per unit with increase in number of units. The assumption of linear variable costs doesn’t hold true in reality and will result in a situation where the relationship between variable cost and output is a non-linear relation (Williamson). Also when a company sells many products, unit variable costs can’t be identified properly and hence not known. It is hard to classify variable cost to each product. As an example, a superstore sells thousands of products at different prices. Calculating break-even point in terms of number of units sold would be meaningless. In such scenarios, companies can use total sales and total variable costs to calculate variable costs as a percentage of total sales. Fixed costs remain fixed over a wide range of activity. Companies, based on their experience and studies, can analyse fixed cost over a range of activity. But it would be improper to assume that fixed costs would remain constant over a wide range of activity. In a multi-product company, different products will take different unit time of various production facilities. A change in sales mix may not be met by existing fixed capacity and involve setting up of further facilities resulting in higher fixed costs. Many times fixed cost has a step change and a particular fixed cost is applicable for a range of production only. Because of sudden change in fixed costs, unit costs can vary a lot just near the step change point. In case of multi product companies, because of change in sales mix, it becomes difficult to access which product has caused the change in fixed costs. The efficiency and productivity of the production process and workers remain constant. Under economics of scale, efficiency of production processes increases with increase in production of units. Higher production levels should result in lower variable cost due to higher productivity. This means that assumption of constant unit variable costs doesn’t hold true when there is a change in productivity and efficiency. It is easier to calculate efficiency gains in a single product business. But for a company involved in multiple products, it becomes difficult to track efficiency gains in each process. In multi-product organizations, the sales mix remains constant over the relevant range. It is hardly a scenario where all products perform as per budget expectations in terms of number of units sold. Let’s first examine the scenario where sales-output relationship is a straight line. If products have different contribution percentages, change in sales mix would change overall contribution. A change in sales mix is now basically a question of working out new contribution to sales ratio which is a weighted average based on the number and contribution percentage of each product sold. Change in sales mix would change the contribution ratio and hence the break-even point. If now sales-output relationship is a non-linear one, it becomes much more difficult to calculate contribution percentage at different sales mix. The use of computer programming has made the task of calculations much easier but managers can miss the learning by just focusing on overall break-even point and profits. Fearon (1960) reasoned that the problem of maintaining a constant product-mix in a multi-product company may not be that serious because of the following main points: Break-even analysis is not just to give exact answer, it is more to throw light on the problem areas for management; Break-even point should be used as approximation and as an area rather than a point; Over time, multi-product companies reach a stable product mix which changes slowly. Hence constant product mix could be a good approximation for such scenarios; and Also if company uses constant margin over the cost for all products, then it is much simpler to use cost volume analysis. For companies adopting this pricing strategy, sales mix is not a complex issue. Ignores the time value of money. Cost volume profit analysis doesn’t take into account the time value of money. All cash flows are taken at face value. In real world, there are differences in timing of cash inflows and outflows. Companies have to pay for buying stock, workers salary, marketing and distribution before they can realize sales. Companies pay interest on any money borrowed to finance their working capital. Companies operating in high margin products can still manage to ignore the time value of money but companies with low-margin products have to take into account interest charges. There is no change in inventory levels at the beginning and end of the period. This is hardly the case as most of the companies have work in progress at the beginning and end of a period. It can be a coincidence that the inventory levels are same at the beginning and end, but very rarely a company would plan inventory levels in such a way so that there is no net change in inventory during a period. The task of managing inventory with multiple products is even more difficult. This is not a major issue as companies do stock taking at the end of a period for financial records. But the change in prices over the period and interest on working capital should be taken into account for proper cost volume profit calculations. Fearon (1960) suggested some techniques to incorporate the product mix in a multi-product company for cost volume profit analysis. Though he suggested five different ways of adopting simple cost volume profit analysis in a multi-product company, he himself wasn’t fully satisfied with any of those solutions. But he mentioned that the sales mix could be approximated to benefit from the cost volume profit analysis. With all its shortcomings and assumptions, cost volume profit analysis can be used to look at the profitability levels. Companies producing multiple products in today’s dynamic world should carry on the analysis with a view to look at the results as an approximation and not the definite answer. Management should use the results to highlight problem areas. CONCLUSION Cost volume profit analysis is a common tool used to find break-even point in terms of number of units sold. Assumptions used in cost volume profit analysis are debatable because of linearity of cost and sales price. In real world, both cost and sales price remain fixed only over a narrow range and are impacted by elements like improvement in worker efficiency, bulk discounts both in purchasing and being offered to clients and competition. When a company produces more than one product, a change in the relative proportion of quantities of different products changes the break-even point and profit. Because of the non-linearity and change in sales mix, cost volume profit analysis will not give a correct answer but could be a good approximation of what levels of production should a company target to break-even or to make certain level of profits. Management should use the analysis to look more at the problem areas and profitability of products rather than finding exact profit numbers. BIBLIOGRAPHY Fearon, H. E. (1960). â€Å"Constant product mix – A limiting assumption in B-E analysis†, National Association of Accountants, NAA Bulletin, July 1960, Pg. 61 Horngren, C.T., G.L. Sundem and W.O. Stratton. â€Å"Introduction to management accounting†. Prentice Hall International, Eleventh edition. Williamson, D. â€Å"Cost Volume Profit Analysis: Its assumptions and their pitfalls†, (http://business.fortunecity.com/discount/29/cvpass.htm), date 21 January 2007

Best Man Speech - Assassination of the Grooms Character :: Wedding Toasts Roasts Speeches

Best Man Speech - Assassination of the Groom's Character Good afternoon Ladies and Gentlemen. I am going to keep this speech fairly short because of my throat; the bride said that if I made fun of the groom too much she would cut it. Firstly, on behalf of the bridesmaids, I would like to thank the groom for those kind words and gifts. As I'm sure you will all agree, they all look absolutely beautiful and have carried out their role splendidly, so I think a round of applause for the bridesmaids is definitely in order. Just before I start the groom's character assassination, the bride was telling me earlier in the day that her pharmacy was broken into last week. The thief apparently stole ten boxes of condoms and ten boxes of viagra. The police are now looking for a hardened criminal. Next day a woman walks into the shop and asks her for some bottom deodorant, puzzled she replies, "I'm sorry we don't sell such a thing, "I beg your pardon" says the woman. â€Å"I buy it from here all the time.† "Do you have the empty container from the last time." enquires the bride. "Yes I do†, says the woman and she walks out to her car, then comes back in with an empty deodorant stick. "This isn't a bottom deodorant madam, it’s just a normal deodorant stick." The woman snatches it out of her hands and reads aloud. "To apply take off lid and push up bottom.† The groom was born in 1975, a year when the Khmer Rouge invaded Cambodia and Saigon surrendered to the North Vietnamese. So it’s true what they say, these things always happen in threes. He went to St. Serfs school were he was a rather quiet pupil, until of course, as anyone who knows him, he stepped onto the soccer pitch. He shunned the roll of forward for the more unorthodox "bare knuckle boxer† and "chief shin kicker† role, it was novelty for him to be on the pitch a whole ninety minutes, never mind score goals. He then went on to play for Prestonfield Boys Club and then Napier University football team. Sadly this was to be the end of his sporting career, as this was when he discovered alcohol and women. After school the groom worked in a Saturday job at Homebase. I spoke to an old work colleague who was only too happy to tell me of his time there.

A Dream within a Dream: A Critical Analysis Essay

A Dream within a Dream, by Edgar Allen Poe, is a poem with its central themes being sorrow, loss, confusion and frustration. The poem is divided into two stanzas, each with a different setting but both closely interconnected. It begins with the narrator kissing his lover upon their â€Å"parting† (line 2). He ponders whether everything in life is nothing but â€Å"a dream within a dream† (line 11). The second stanza depicts the narrator standing on a sea-shore while he weeps. He struggles to hold the â€Å"grains of golden sand† (line 15) within his palm, but alas, is unable to. The tighter he tries to grasp, the more they slip away. The poet, through this work of his, has portrayed his most profound feelings and thoughts. â€Å"The surf-tormented shore† (line 13) symbolizes the poet’s fraught state of mind. His mind is the shore that is â€Å"tormented† with many thoughts (surf). The grains of sand can be taken to represent the people and things that he loves in life. He communicates his sense of anguish at not being able to hold on to them, and at the thought that ultimately the â€Å"pitiless wave† (perhaps death) will carry them away. The poet twice states that he is weeping and he cries out to God. This further highlights his agonized mental and emotional state. The lines â€Å"all that we see or seem Is but a dream within a dream† are repeated twice; once as a question and the second time as a statement, possibly with a sense of hope that all the losses suffered by him are nothing but mere dreams from which he will wake. The language and strong use of symbolism by the poet endow the poem with deeper meaning. The reader can easily relate to it because each one of us undergoes this sense of agony at the loss of a loved one. We might feel that things are slipping away from our hands but we remain helpless. The poet has captured this aspect of human existence very beautifully. Although there are portions of the poem that are vague as one cannot be sure what the poet is trying to convey, the overall effect of the poem on the reader is captivating. ? Works Cited Poe, Edgar A. â€Å"A Dream within a Dream†. Poetry X. 29 Nov 2004. 14 July 2010 <

Review of Monique and the Mango Rains

Review of Monique and the Mango Rains Monique and the Mango Rains is a memoir about a friendship that develops between Kris Holloway, and a midwife in the village of Nampossela, Mali. Kris Holloway served in the Peace Corps and was assigned for 2 years to be stationed in Mali. Kris was trained to â€Å"give health demonstrations, repair wells, build fuel-conserving stoves, plant trees, and protect the shoots from the ever hungry mouths of goats† (11). Kris meets and assists Monique Dembele in her struggle to improve health care for the women of this village and surrounding areas.Monique, having apprenticed for two years as a midwife, and studied for nine months in a health services program, is the only health worker in the village. She performs prenatal consultations, gives health demonstrations, births babies, administers vaccinations, solves the health problems she can treat and is forced to accept the fate of those who suffer from more serious illnesses and have no access t o further medical care. But not only is Kris helping Monique, they develop a relationship that becomes a very real friendship as their lives intertwine and Monique brings Kris into the circle of her family.Despite all the things that might make it difficult, these two women create a partnership as they both try to better the lives of the women and children in the village. Women of Mali In Mali, the women’s role is to be confined to her home and yard. A Malian woman is first and foremost valued in her roles of spouse and mother. Placement into these family roles starts early; young girls are expected to help with housework and look after younger siblings. The women of Mali have arranged marriages from an early age.And even though they are arranged, the husbands are usually married to other women also. Irreconcilable differences like lack of communication, spousal incompatibility, and unhappiness between marriage partners are some of the things Monique complains about. She has more education than her husband Franois, she speaks a different language than he, and came from a much different city than the one he grew up in. As Kris gets to know Monique better, she learns of her friend's deep unhappiness with her marriage.Monique also reveals that she's having an affair with the man she would have married, had the cultural practice of arranged marriage not existed. The village of Nampossela has a clinic and birthing house. Monique was able to help the mother’s in the prenatal stages and the birthing process, teach them how to clean water, make baby food and wash their hands to stay clean and prevent the spreading of germs. She weighted the babies to show the mothers if their children were in a healthy weight range or if they were in the dangers of being malnourished.She could provide some vaccinations and administer first aid to wounds. Women of Mali faced many health risks. Since women were to have many children they were at danger during childbirth. à ¢â‚¬Å"I knew that Mali had one of the highest rates of maternal death in the world. I’d read a sobering statistic that placed a Malian women’s lifetime risk of dying in pregnancy and childbirth around one in twelve, compared to a women’s risk of one in over three thousand† (8). Excessive bleeding, straining after pregnancies, unsanitary conditions are some of the risks for women.Female genital cutting (FGC), was common amongst the women in Mali. At a young age they experience the cutting of their genital area, because they are not to experience pleasure during intercourse. This process is painful. It causes problems with childbirth, urinating, sitting comfortably and even death. It is often used with an instrument that is not sanitized and can cause the spread of diseases. The most troubling threat to the women was spousal abuse. â€Å"The lantern light was dim, but I could see that one side was swollen, her eye half closed with puffy tissue.She met my st are, lowered her gaze, and quickly draped the scarf back over† (51). The practice of arranged marriage usually led to close-knit families in Nampossela, but Korotun's defiance by marrying against her family's wishes left her stranded without any relatives to turn to in her time of need. Another danger to women that existed was rape. â€Å"He forced you? Yes, she shrugged. It was painful and then it was over† (130). Holloway finds it difficult to tell her friend of her own similar memory.Despite the difference in the ways these two address this subject of rape, it is heartbreaking that women from two completely different worlds are able to find a common ground in the act of rape. All of these risks to the women of Mali happen to the women in America as well. And shows that even from two different worlds, it seems things are not so different. Cultural Relativism No culture is superior or inferior to any other. Kris had to accept the differences about Mali without judging them or believing that her culture was the right way things should be done.Kris knew it was wrong and against women’s basic human rights to have their genital’s cut. Monique couldn’t believe that Kris hadn’t had her genitals cut. â€Å"I have never met a women like you, who has not gone through koloboli. I thought every woman had it† (114). She did not think it was right that the women of Mali were victims of domestic violence, physical violence or of rape. She felt that all children should be receiving adequate health care and that women should have the right to take contraceptives to not want to have anymore children. But this was apart of their culture.And it was up to them to change these problems. And that was what Monique wanted and was trying to do. Conclusion I really like this book. It is a personal story in an international setting about women who inspire and succeed. Kris Holloway's book is easy to read and has a perfect blend of her ref lections of her Peace Corps experience, her romance, Malian village life, Monique's individual life, and the care of women in the village of Nampossela. This book has funny moments that made me laugh, moments where I felt sorrow, and stories of the goodness in people that made me hopeful for humanity.Holloway's friendship with Monique is at the heart of this book and it is tender, inspirational, educational and heartbreaking. It is because of the relationship of these two women, who are from very different backgrounds, and have become such good friends that this book works. I feel like I get to see Monique through Holloway's book and can see how selfless, giving, strong, smart, and funny she was. I would recommend this book for anyone who is wanting to know about the culture in different parts of the world.

13 Interactive Content Examples That Will Engage Your Audience

13 Interactive Content Examples That Will Engage Your Audience Everyone wants to get ahead of the marketing game. It’s understandable - you want to beat the competition, attract more attention, and sell more products or services. Interactive content can help you achieve those goals. While interactive content has been around for some time, it’s only recently begun to gain serious traction among marketers. In a world that used to revolve around static copy, interactive elements seem a little intimidating. However, it’s important to get over your butterflies if you want to supercharge your marketing strategy. 13 Interactive Content Examples That Will Engage Your Audience by @MikeKamo of @TheHelloBar What is Interactive Content Marketing? Interactive content marketing involves using content to engage your audience based on their participation. It’s kind of like a conversation, but one in which you don’t have to actively participate. A simple example of interactive marketing is insurance companies that offer free, instant quotes. You visit the site, fill in some information, and go to the next stage in the process. At the end, you can have your quote emailed or texted to you. Does Interactive Content Perform Better Than Regular Content? Did you know that 90 percent of consumers report  that they want more visual and interactive content? That’s huge. Interactive content works better than regular content because it’s more engaging. It encourages consumers to compete, compare, test themselves, consume information faster, and achieve results quicker. It can also be highly immersive. Interactive video, for instance, bridges the gap between normal video and artificial intelligence to create a unique user experience. Why Interactive Content Is Considered the Future of Content Marketing: Interactive Content Statistics Several marketers and strategists have declared interactive marketing the future of content. That’s largely because it works. Take quizzes, for example. You can find them on Facebook, websites, and other social channels, and they’re arguably among the most popular content on the web. Did you know that 96 percent of consumers who start BuzzFeed contests actually finish them? You can bet that 96 percent of your website visitors don’t finish every piece of written content on your site. BuzzFeed  contests are often silly, highly specific, or even a little controversial, but that doesn’t matter. People love interacting with this type of content. In fact, one of those quizzes got more than 22 million views. How can you create a quiz that gets more than 22 million views?What Are the Forces That Make Interactive Content Such Powerful Lead Magnets? There are several reasons interactive content draws attention from consumers. Here are a few of the most important. More Appealing: Attract and Educate People Who Might Become Future Buyers Interactivity gives consumers a reason to stay on the page. It provides something different and unique while still bringing people into your sales funnel. Just because something is fun doesn’t mean it can’t be educational, too. Think about 360 video tours of destinations for future travelers or quizzes that test your knowledge on a specific subject. Just because something is fun doesn’t mean it can’t be educational, too.Social Media: Encourage People to Engage and Share Content With Friends Many interactive content experiences go viral on social media. Instead of directing followers to your typical blog posts, invite them to experience something new and original. Since most social platforms prove highly visual, it’s easier to attract attention when you post a screenshot or photo depicting interactivity. Use the copy to explain how they’ll benefit from the experience. It doesn’t have to be overly promotional. For instance, Orbitz ran an interactive quiz on its website so people could determine how worthy their travel partners were. This type of content is easy to share on social because it’s already visual. Recommended Reading: How to Boost Engagement on Social Media With Visual Content Increase Brand Exposure and Loyalty: With More Social Shares Comes More Brand Exposure and Loyalty Word of mouth remains one of the most powerful assets for any marketer. If people are talking about your business, you have an advantage in the industry. Interactive content increases your chances of going viral - or at least getting more exposure. And if you deliver a satisfying, enjoyable, entertaining, or educational experience, you’ll win viewers’ loyalty. More Website Traffic and Page Views: Enhance the Website’s Overall User Experience (UX) People revisit sites they like. If you’re consistently providing an awesome user experience, or UX, you can expect people to bookmark you and return to view future content. All of those views will help your content rank better organically in the search engines, which leads to even more page views. Plus, you’ll enjoy social shares and other forms of word of mouth that help businesses grow quickly. Human Nature: Humans Love to Interact Competitiveness is built into most of our DNA. We want to show that we’re better than everyone else - or, at least, the majority. That’s why gamification has become such an integral part of interactive content. If you’re always reaching for the next level, gaining more points, or otherwise proving your prowess, the business benefits. For instance, hubEngage, an employee engagement platform, uses gamification to help improve employee involvement. There’s a public leaderboard so employees can compete as well as rewards tied to quizzes and prizes. Competitive Advantage: It is Different, So It Will Cut Through All The Other "Noise" There’s a ton of content out there. Getting ranked organically on Google is more difficult than ever, and consumers have become almost blind to standard content. Unless they’re looking for something in particular, they’re not interested in your article or video. Interactive content provides something completely different from the norm. Your competitors probably aren’t doing it, so you get the advantage. Your audience will appreciate your desire to deliver a better UX, and you’ll stand out from the crowd. Interactive content provides something completely different from the norm.Interactive Content Provides Better Data to Optimize Your Buyer Persona and Your Sales Funnel Believe it or not, interactive content can prove remarkably effective at every stage of the sales funnel. As your consumers move closer to a purchase, you can continue to engage them with high-quality, interactive content. While UX is undeniably important, you also want to collect data. The better you know your target audience, the better you can serve them. Surveys, polls, and either-or quiz responses are the best ways to collect data about your audience. You can now host an Instagram Live  with an ongoing poll, which is a great way to combine two interactive types of content. Surveys, polls, and either-or quiz responses are the best ways to collect data about your audience.Awareness Stage: Top of Funnel At the top of the funnel, consumers don’t know much about you. That’s a good reason to give them a fantastic first impression. Show them you care about what they think. At the same time, collect data about their needs, desires, pain points, struggles, and goals. For instance, an interactive quiz  incentivizes the user to participate, especially if you’re creative with your copy, and you get access to the answers. Based on the data you collect, you’ll know what type of content to deliver later on the sales funnel. Cloud Sherpas  did this beautifully with an assessment geared directly at its target audience. You can also use this strategy as a lead generation tool. Over at NutritionSecrets.com, which was sold to another company several years ago, we discovered that we could collect more leads by asking our visitors to answer simple questions. Instead of immediately springing our lead magnet on them, we warmed them up - and collected data at the same time. We first asked them to identify as male or female. Then we asked about their nutrition goals. These sound like simple questions, but they provided us with tons of data. Plus, we increased our leads from 10 per day to 50 per day. Best of all, it was as simple as creating a Hello Bar  exit popup and using LeadQuizzes to create the quiz. In just a few minutes, you can create an interactive quiz that improves brand recognition, generates leads, and engages your audience. Recommended Reading: How to Map Content to the Marketing Funnel and Boost Conversions By 69.77% Evaluation Phase: Mid Funnel In the middle of the funnel, consumers are considering their options. You’re on their radar, but so are your competitors. Interactive content can give you an advantage by keeping visitors coming back for more and by helping them make their decision. A benchmark assessment, for instance, allows your visitors to take a quiz or test to find out what they need, what product suits them best, or where they are in their journey. Not only is it fun, but it provides you with even more data. The Women’s Health Network  has a beautiful quiz marketed as a weight loss assessment tool. People who take it get a free 10-minute call with a professional. Decision Stage: Bottom of Funnel Your target customer is finally ready to buy. What now? Consider deploying an interactive tool that helps the consumer determine what other products or services might meet his or her needs. You could create an interactive map, guide, infographic, or 360 video, as well. The possibilities are endless. College campuses often offer 360-degree campus tours. They’re highly immersive. I’m particularly impressed with Harvard’s. Remember that, at this stage, you want to delight the customer. That’s your chief goal. Deliver on your goal by creating interactive content that mesmerizes your customers. Deliver on your goal by creating interactive content that mesmerizes your customers.What Are Common and Effective Interactive Content Types You Can Use To Get More Leads? Examples and Ideas Maybe you want to create interactive content, but you’re not sure what kind would work best for your audience. Following are some of the most effective options. Give a few of them a try: Interactive Quizzes Interactive Infographics Surveys and Polls Interactive Calculators Assessments Interactive E-books Interactive Emails Webinars Mobile Apps or Games Diagnostic Tests or Troubleshooting Tools Interactive Timelines Augmented Reality Overlays Interactive 360 Videos Tips to Start Using Interactive The Right Way Now that you have a few ideas in mind, let’s look at some of the most important tips to ensure you use interactive content correctly. Consider if You Have a Compelling Reason to Use Interactive Content Don’t create interactive content just because. It won’t serve a useful purpose. Worse, you might drive potential customers away. Ask whether you can deliver the same experience or satisfaction with static content. If the answer is â€Å"yes,† don’t spend the time, money, and resources on interactive content. However, if you answer â€Å"no,† this might be the perfect opportunity. Other criteria to consider include the following: Do you have the money to create the desired interactive content? Will the content be unique to everything else available to your target audience? Can you boost conversions with the interactive content? Is your team excited about creating and launching the content? If you answered â€Å"yes† to those criteria, you should probably get creating. Recommended Reading: Publish Consistently With One of the 7 Top Content Planning Tools You Do Not Need to Invent If You Can Just Change What You Already Have Repurposing content makes you a marketing rockstar. You don’t have to create content from whole cloth to make it interactive. Let’s say you’ve written an e-book. Insert links, images, and quizzes in certain places to make it interactive. If you’re really creative, you might even replicate the Choose-Your-Own-Adventure concept. For instance, you could make an interactive quiz that takes the viewer on different routes depending on their answers. Set up scenarios based around your business. [: You don’t have to create content from whole cloth to make it interactive.] For instance, let’s say that you’re a travel agency. You could ask something like this: â€Å"You have five days of vacation in front of you. Money isn’t an object. Do you go urban or rural for your vacation?† Each answer takes the viewer to another question related to it. You could also turn your e-book into a quiz. Brainstorm a few questions directly from your e-book, then offer the custom plan to those who take the quiz. The same goes with email. Keep the email copy the same, but provide a link to an interactive experience. Consider Working With Third-Party Content Platform Specialists Creating interactive content  isn’t always easy. You might need to know how to program in certain languages, and you certainly need design skills. Third-party content platform specialists can help you create the best possible content. If you want to generate leads, Hello Bar is there for you. You can find a specialist for just about any niche. For instance, Engageform  is an excellent tool for creating quizzes and assessments. Similarly, GoToWebinar has incurred numerous accolades among customers who have used it to create and host live webinars. Find Methods to Measure Your Interactivity Results In Advancements Just because your content is interactive doesn’t mean it’ll produce results. Make sure you have KPIs in place to measure your content’s effectiveness. Measure metrics like time on page, bounce rate, lead generation, feedback, and social shares. That way, you’ll know whether you need to make tweaks or start over from scratch. Recommended Reading: How to Write a Marketing Resume That Will Help Land Your Dream Job Time to Take Action! 4 Steps to Create Interactive Content For Your Website Ready to roll? We’re with you. To help you create interactive content that generates results, follow these four stages. You’ll find yourself more organized and more efficient. Step 1. Brainstorming Stage Start by letting the ideas flow. I recommend involving multiple people in this stage so you can get more ideas. Put anything that comes to mind on the page - don’t censor yourself. Some of the best ideas come from brainstorming mindlessly. Ask yourself: If you were a prospective customer, what would help you make the decision to buy? In what ways does your website lack in visual content? How can you make the user experience more immersive? What types of information do you want to gather from your audience? Narrow down the ideas based on the time needed to create them, the expenses involved, and any other limitations. Most importantly, which of your brainstormed ideas will give your website visitors that OMG! moment? Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Step 2. Creation Stage Once you’ve chosen an idea from your brainstorming session, create your interactive content. Focus on making it as entertaining and useful as possible for the consumer, but make sure you get the benefit of improved or increased data or better brand recognition. There needs to be a balance. If the experience isn’t fun, people will turn away. For instance, if you’re creating a quiz, add humor and personality to the questions. For a webinar, choose the most extroverted person on your team to host it. If you’re creating a quiz, refine your questions over and over until they’re poised to get the best possible responses. For instance, instead of asking people to rate a particular feature or benefit, ask them to expound on their answers. A good question is extremely specific. Instead of saying, â€Å"How much time do you spend on [task]?† ask, â€Å"How much time do you spend on [task] every day in minutes?† It’s far more specific. To make your questions more engaging, add some humor: Instead of asking, â€Å"What are the most urgent problems you’re facing with [task] today?† ask, â€Å"What aspects of [X] make you want to pound your head repeatedly against your keyboard?† Aesthetics matter, too. Don’t just throw something together. Work with a professional to make the interactive content unusual as well as aesthetically impressive. For instance, if you’re making a video, work with a professional videographer. Professional app designers, graphic artists, and copywriters can all come in handy. Survey your competition and make sure your interactive content is different from theirs. Step 3. Marketing Stage Promote your interactive content widely. The more you talk about it, the more people will view it. Encourage your followers to share it on social, send a link to your email list, and optimize a blog post for SEO so you can link to it from there. Encourage people to share your interactive content. Make it easy by using an embed code  for certain types of content, such as interactive infographics. Add a highly clickable headline and CTA so people feel compelled to pass on your good work. To create an embed code, simply enter the target URL from your website or social channel in the box at Embed.ly. A preview for the content will appear below. You can adjust specifics, such as whether you want social links included. Based on the options you choose, Embed.ly will provide your embed code. Step 4. Testing Stage Set a time period, such as 60 days, and pay attention to your metrics. How much engagement are you getting? Have you gotten more leads as a result of your content? What can you change to make it better? Focus on user experience and conversion rates. Those metrics will tell you how well you’re meeting your original goal.

ldskjas essays

ldskjas essays Italy is a country in southern Europe. It is located in the Mediterranean region. Italy is a peninsula that has the Tyrrhenlan Sea to its west, the Adriatic Sea to its east, and the Lonian Sea to its southeast. Austria and Switzerland border Italy to the north. France borders Italy to the northwest. The Capital of Italy is Rome, also the largest city. The official language of Italy is Italian. About 98% of the people in Italy are Roman Catholic. The pope lives in Rome. Italy is 116,320 sq. miles. In 1994 the population estimate was about 57,107,000 (491 per sq. mile). Italy's official name is Repubblica Italiana (Italian Republic). The National Anthem is "Fratelli d'Italia" ("Brothers of Italy"). Central and southern Italy have hot summers with day time temperatures that reach 86*F. The winters are mild and daytime temperatures reach 54*F. Northern Italy is slightly cooler in the summer than the rest of the country. However, it is much cooler in winter. The lowest annual amount of rain fall on record in Italy is 18 in. The highest annual amount of rain fall on record is 60 in. Italians pride themselves on their wonderful cooking. For example Naples is known for plain pizza crust and stuffed peppers. Genoa is known for gnocchi al pesto (tiny dumplings with basil and garlic sauce), and trenette (a kind of long, narrow noodle). Italians aremostly famous for wide varieties of pastas and sauces. Italy's form of government is parliamentary democracy. The head of the government is the Prime Minister. The head of the state is a president who is elected by the Parliament for a seven year term. Italy does foreign trade with Germany, France, United States, Britain, and the Netherlands. Italy's major exported goods are clothing and shoes, motor vehicles, machinery, chemicals, and fruits and vegetables. The value of exported goods and services is about $157,102,000,000. Italy's major imports are machin...

Leadership in Today's Education System in America Essay

Leadership in Today's Education System in America - Essay Example The university is reviewing the other models to see if they better portray the leadership in military. 1 In USA the knowledgeable and effective school leaders are extremely important. This is to determine the technology use and to understand of learning of the students. These two issues need the leadership qualities in principals and teachers. The administrators used to feel uncomfortable about the leadership qualities, but the removal of uncertainty implemented effective technology and leadership qualities. This is by developing own knowledge about technology, discipline, management, learning and understanding. Technology has been a significant factor in the above factors. 2 According to Heifetz the leadership is a change or adaptive process. This is for addressing the conflicts in the values people hold. This can diminish the gap between the different values of the people. This makes them stand for the facts they have to face. In the past the views of the leadership involved managerial or operational functions. Now the discipline, learning and understanding has to be involved in them to make teachers, principals and educational leaders to guide the student community towards the changing times without or with minimum conflict. This is due to the fact that the American education cannot continue as usual with the systems from 70's. The previous system produced managers but not leaders who can take care of curriculum, instruction and assessment. When the education is concentrating only on management and not on learning and understanding, the principals, teachers and educational personalities cannot be good leaders to resolve the conflicts in the education system. After 1980 the data driven decision making came to the fore. The test results and school design were the chief topics and professional development workshops evolved. The system sought the school leaders to be instructional. This focused on staff, students and parents to concentrate on student learning that is emphasized by effective teaching. School leaders were exhorted to become instructional leaders and focus the staff, students, and parents on student learning by emphasizing effective teaching and learning strategies, use of data for decision making, parental involvement in schools, and more. In the present situation the administrators in educational institutions are managing operations of the institutions focusing on student learning, standards, high stakes accountability and performance assessments. These include the restructuring efforts. This resulted in the excessive work loads for the administrators, teachers and students as it resulted in shifting from operational to instructional leadership. The following is the quote of Lasway and Mazzarella and Grundy in 1995. "At a minimum, we can be sure they [school districts] want someone who can carry out a long list of specific duties. The new principal will be expected to arrange class schedules, resolve discipline problems, administer a labor contract, evaluate teachers, and apply the oil of public relations to points of friction with the community. And that's just in the morning." This is a follow up of the emphasis laid on standards based school leadership in 1990s. Though the focus on the standards is convincing, there is a current need for renewal of focus on

How to create a hop farm Research Paper Example | Topics and Well Written Essays - 1250 words

How to create a hop farm - Research Paper Example The most essential ingredient to aid the process of brewing beer are hops. These are as important as malt. Apart from adding to the overall taste and the aroma of the beer, hops have a large number of anti-bacterial properties and aid the production of clearer beer by eliminating many unwanted proteins. According to Simmonds (2007), â€Å"Hops have a powerful, agreeable odor and biter taste; they appear to consist of an acid, ethereal oil, an aromatic resin, wax, extractive and a bitter principal called lupulin.† Apart from this, they also are utilized as a diuretic in herbal medicine and allow brewer’s yeast to perform its function by acting like an antibiotic and preventing the growth of other dominating undesirable microorganisms. Dried female fruit called ‘strobiles’ of a plant that is a kind of climbing herb and belonging to the family Moraceae or scientifically known as Humulus lupulus are called hops. These are perennial plants that are pretty tough and hardy the hop vines called ‘bines’ can reach a height of even twenty-five feet to even fifty feet and weigh nearly twenty pounds. Hops need a relatively moderate climate and during the initial stages of growth need a good quantity of sun for at least six to eight hours to attain a good height. They are grown from foot long root-cuttings commonly referred to as ‘rhizomes’ and these are easily available in the market and can even be ordered online. These rhizomes are those of the female plant and need to be planted around four inches below the soil leaving a gap of around one and a half to three feet between each rhizome with all the exposed buds facing the soil surface. Generally, it is sensible and highly recommended to grow them in a South facing area. Just like all other plants of its kind, these plants need very well aerated nutritious soil with a good drainage. Rhizome-based cultivation always results in very fast root growth and therefore

Continuum of Legal Formality Research Paper Example | Topics and Well Written Essays - 750 words

Continuum of Legal Formality - Research Paper Example The administrative law is aimed at capturing thefts within the community. On a global scale, administrative law is a very low positioned legal system. This system is responsible for the correction of people and upholding of social norms. The administrative law governance, however, keeps changing depending on the type of case. In many occasions, administrative law uses informal ways to settle disputes or any other r case based on its importance. However, as much there are informal ways of dealing with cases of administrative law, the formal procedures need to follow. There must be protocol. It will also look at the merits and demerits of using both the formal and informal approach. Over the years the debate over informality or formality in the legal system has dominated many forums. Some administrators feel that the law shield their operating power and hence advocate for more informal procedures to be embraced. Contrary to this, some feel without the participation of the law, administ rators may use this avenue to fulfill their personal interest. In an argument by Harrington & Carter (2009) informal procedures can be used by selfish individuals to hurt other people without any concrete reasons. With increasing trends in society, the already outlined laws may fail to access some parts of the community. In regards to these developments, an informal administrative law may be used to solve the issue. With the already outlined formal lawmaking, sometimes it becomes difficult to solve upcoming issues using the formal way (Harrington & Carter, 2009). On this perspective, the informal law application should be advocated for. While dealing with formality the case advancement is usually dictated by the existing law. This hinders the administrators to utilize all options. For example, some issues may not need prosecution to any parties involved. According to formal procedure, any wrong done is punishable law. However, some administrators feel obligated to use informal metho ds of keeping the case out of the formal procedures. In some instances, they choose dialogue where both parties can settle issues outside the corridors of justice. In this way, the legal system is shielded from petty cases while the feeling of mutual respect is instilled in the parties (Harrington & Carter, 2009). Apart from ease, informal procedures doe does not escalate the conflict between two warring parties. It gives both parties chance to save their image and any form of relationship. In using the formal procedures, it is difficult for parties to get both justice and positive attitude towards one another. As much as formal legal procedures are not advocated by a majority of people, they remain the most efficient legal procedures. From the operating stage to the implementing stage, formal procedures have the well-defined code of operation. With this structure, many people still advocate for it since there is the assurance of transparency. With transparency, all individuals feel justice has been done regardless of the outcome. In words by Harrington & Carter (2009), formal procedures usually leave a mark of justice to all parties involved in a legal battle.

Western Culture. Wal-Mart in Germany and Carrefour in South Korea Essay

Western Culture. Wal-Mart in Germany and Carrefour in South Korea - Essay Example However these multinational corporations through the imposition of their own culture on the international societies fail to gain a wider acceptance in such markets. Thus in the subsequent period Wal-Mart and Carrefour both had to gain retreat from international markets like Germany and South Korea respectively. (Culture at Wal-Mart, p.68; Jung-a, 2006). Wal-Mart in Germany The retail giant, Wal-Mart based in Arkansas in United States had expanded its operations to gain access to international markets like Germany. However during 2006 the multinational retail company unfortunately had to wind up its operations from the country owing to a cultural conflict. The problem with Wal-Mart operating in Germany was that it failed to adjust its operational practices based on the existing culture of the German society. The sales staffs at Wal-Mart were trained to gain nearness to the customer by pitching sales standing at a ten-foot distance to them. These people endeavored to maintain eye conta cts with the customers while demonstrating their product and shared greetings and smile with them. However the German people not used to such cultural paradigms misunderstood them, which created the main problem. Further the staffs at Wal-Mart also helped the food and grocery marketers with their stuffed bags. These practices were dramatically assumed to be erroneous by the German population to which the management of the company paid little attention. German people who came face to face with operation staffs at Wal-Mart busy in conducting gossips and romances totally shunned such relationships for which they started developing a negative attitude towards the company. However the management of Wal-Mart did little to change the operational practices and in rendering training to the staff in behave in a likely manner with the customers. They only recruited German managers to help reduce the cultural gap. However unfortunately such action taken by the company in gaining customer attent ion also failed to generate any positive responses. The company, which was also surpassed by the German retailers in terms of sales and revenue gradually, quit its operations from the country during 2006 (Culture at Wal-Mart, p.68). Carrefour in South Korea

Cat's Cradle Is An Example of Art with Aesthetic Value Essay

Cat's Cradle Is An Example of Art with Aesthetic Value - Essay Example This is because, the Cats Cradle photo shows the picture of a child entangled in a diamond shaped structure. The child is tied up to the structure by hands and feet. The photo is meant to generate a feeling of lifelessness and imprisonment (Gilmore, 290). There is no way the child in the photo can get out of the entanglement since he is completely tied up to the structure. To qualify as having artistic value, any artwork must wholesomely conquer with that purpose. If for any reason there is some part of the art work that fails to constitutively show the desired purpose, then that part is a defect to the artwork (Gilmore, 293). In the Cats Cradle by Charles White, the whole artwork depicts the same purpose, lifelessness, and imprisonment, without any part indicating any other purpose in contrast to this. Thus, the photo fully achieves it artistic value. The functionality of the artwork is what qualifies its artistic value. The artwork can have several functions to that effect. Since the function of the Cats Cradle by Charles White is to show the lack of freedom of the child entangled in the diamond shaped structure, then the function is well met and supports the artistic value of the photo. The child is seated at the base of the structure. Both legs are widespread and tied up to the edges of the structure. The hands of the child are also tied up and connected to the feet. Considering the nature of the structure that the child in the photo is placed in, there is no way it can get out, since the apex of the structure is narrow and closed up, while the base, which can act as the only exit is used to tie up the child. Therefore, the artistic value portrayed here is that achieving freedom and a new life for the child in the photo is impossible. The intention of the creator of an artwork is what gives it its constitutive function (Lopes, 520). Since the photo Cats Cradle by Charles White is placed in the context of the novel by an American writer, Kurt Vonnegut,

The effects of oral medications on the peridontium Essay

The effects of oral medications on the peridontium - Essay Example The gums firmly enclose the teeth around their exposed portion or the neck. Gingival enlargement or hyperplasia occurs as an undesirable side effect of some drugs such as corticosteroids, tetracycline, phenytoin, ibuprofen, cyclosporine and calcium channel antagonists. This can lead to misalignment of the teeth resulting in cosmetic problems, cause problems with eating, speech and impede effective tooth cleaning. Gingival enlargement thus needs to be treated either locally or with the aid of therapeutic dental strategies. The two major diseases of this region are Gingivitis and Periodontitis which can be triggered by either poor oral hygiene leading to bacterial infection and plaque formation, or as a result of drug induced side effects. Risk factors for the prevalence of drug-induced gingival overgrowth include age, and gender, with young people, and males being more susceptible. 1. Tetracycline’s: This group of drugs is a broad spectrum antibiotic and has a propensity to leave residues in bones, teeth and their associated structures. They are also widely used as adjuncts in the broad spectrum antibiotic coverage in periodontal disease. Systemic use of this class of drugs leads to the inhibition of orthodontically induced root and alveolar bone resorption. This occurs because of the additional effect of Tetracycline’s in exerting an anti inflammatory action which prevents collegenolysis (Golub et al., 1984). The destruction of collagen is an essential step in the pathogenesis of periodontal disease. In a study conducted in rats by Mavragani et al, (2005) it was found that Doxycycline exerts a significant inhibitory effect on root resorption and alveolar bone distraction in rats. 2. Phenytoin: This is an extensively used anti epileptic drug and its usage leads to gingival enlargement in almost 50% of the patients which usually requires surgical intervention. The hyperplasia

Western Culture. Wal-Mart in Germany and Carrefour in South Korea Essay

Western Culture. Wal-Mart in Germany and Carrefour in South Korea - Essay Example However these multinational corporations through the imposition of their own culture on the international societies fail to gain a wider acceptance in such markets. Thus in the subsequent period Wal-Mart and Carrefour both had to gain retreat from international markets like Germany and South Korea respectively. (Culture at Wal-Mart, p.68; Jung-a, 2006). Wal-Mart in Germany The retail giant, Wal-Mart based in Arkansas in United States had expanded its operations to gain access to international markets like Germany. However during 2006 the multinational retail company unfortunately had to wind up its operations from the country owing to a cultural conflict. The problem with Wal-Mart operating in Germany was that it failed to adjust its operational practices based on the existing culture of the German society. The sales staffs at Wal-Mart were trained to gain nearness to the customer by pitching sales standing at a ten-foot distance to them. These people endeavored to maintain eye conta cts with the customers while demonstrating their product and shared greetings and smile with them. However the German people not used to such cultural paradigms misunderstood them, which created the main problem. Further the staffs at Wal-Mart also helped the food and grocery marketers with their stuffed bags. These practices were dramatically assumed to be erroneous by the German population to which the management of the company paid little attention. German people who came face to face with operation staffs at Wal-Mart busy in conducting gossips and romances totally shunned such relationships for which they started developing a negative attitude towards the company. However the management of Wal-Mart did little to change the operational practices and in rendering training to the staff in behave in a likely manner with the customers. They only recruited German managers to help reduce the cultural gap. However unfortunately such action taken by the company in gaining customer attent ion also failed to generate any positive responses. The company, which was also surpassed by the German retailers in terms of sales and revenue gradually, quit its operations from the country during 2006 (Culture at Wal-Mart, p.68). Carrefour in South Korea

The effects of oral medications on the peridontium Essay

The effects of oral medications on the peridontium - Essay Example The gums firmly enclose the teeth around their exposed portion or the neck. Gingival enlargement or hyperplasia occurs as an undesirable side effect of some drugs such as corticosteroids, tetracycline, phenytoin, ibuprofen, cyclosporine and calcium channel antagonists. This can lead to misalignment of the teeth resulting in cosmetic problems, cause problems with eating, speech and impede effective tooth cleaning. Gingival enlargement thus needs to be treated either locally or with the aid of therapeutic dental strategies. The two major diseases of this region are Gingivitis and Periodontitis which can be triggered by either poor oral hygiene leading to bacterial infection and plaque formation, or as a result of drug induced side effects. Risk factors for the prevalence of drug-induced gingival overgrowth include age, and gender, with young people, and males being more susceptible. 1. Tetracycline’s: This group of drugs is a broad spectrum antibiotic and has a propensity to leave residues in bones, teeth and their associated structures. They are also widely used as adjuncts in the broad spectrum antibiotic coverage in periodontal disease. Systemic use of this class of drugs leads to the inhibition of orthodontically induced root and alveolar bone resorption. This occurs because of the additional effect of Tetracycline’s in exerting an anti inflammatory action which prevents collegenolysis (Golub et al., 1984). The destruction of collagen is an essential step in the pathogenesis of periodontal disease. In a study conducted in rats by Mavragani et al, (2005) it was found that Doxycycline exerts a significant inhibitory effect on root resorption and alveolar bone distraction in rats. 2. Phenytoin: This is an extensively used anti epileptic drug and its usage leads to gingival enlargement in almost 50% of the patients which usually requires surgical intervention. The hyperplasia

Physics Solenoids Essay Example for Free

Physics Solenoids Essay

Government expenditure and classification in india

Government expenditure and classification in india Classification of Government Expenditure The welfare of the people of India highly depends on the expenditure of the Government of India (GOI). Government expenditure is a very important aspect of the governments budget presented by the finance minister every fiscal. Through it GOI tries to maximise the welfare of the people by appropriately allocating economic resources to various government activities. Government expenditure can be broadly classified into four categories: Functional Classification or Budget Classification: In April 1974, the GOI introduced a new accounting structure in order to serve the requirement of financial control and accountability. Under this structure, a five tier classification has been adopted sectoral, major head, minor head, subhead, and detailed heads of accounts. Sectoral classification has clubbed the government functions into three sectors, namely, General Services, Social and Community Services and Economic services. In the new structure, a major head is assigned to each function and minor head is assigned to each programme. Each minor head include activities or schemes or organizations as subheads. Economic Classification: Economic classification of the government expenditure signifies the way of the allocation of resources to various economic activities. It involves listing the government expenditure by significant economic categories, separating current expenditure from capital expenditure, spending for goods and services from transfers to individuals and institutions, inter-governmental loans from grants etc. This classification provides a record of governments influence in each sector of the economy. Cross Classification or Economic-cum-functional Classification: Cross classification provides the break-up of government expenditure both by economic and by functional heads. For example, expenditure on medical facilities, a functional head, is split as current expenditure, capital expenditure, transfers and loans. Accounting Classification: Accounting classification of the government expenditure can be presented under (i) Revenue and Capital (ii) Developmental and Non-Developmental and (iii) Plan and Non-Plan. Each classification of expenditure has an objective associated with it. For instance, Revenue and Capital expenditure indicates the creation of assets by government expenditure and unproductive expenditure. Further, the developmental and non-developmental classification differentiates the government classification as the expenditure on social and community services and economic service from that against general expenditure. Similarly, the Plan and Non-Plan expenditure represents the expenditure on planned schemes of government and non-plan expenditures. The above classification of the government expenditure serves one or more of the purposes of the government, such as, parliamentary control over expenditure, economic development, price stability etc. Analysis of Government Expenditure in India The chart given below shows the division of government expenditure in terms of capital and revenue expenditure for some selected years. The percentage share of revenue expenditure in government expenditure has increased over time due to increase in expenditure in society welfare. A percentage distribution of the plan and non plan expenditure for a representative year of the post and pre reform period each is provided below: The chart above shows there is a increase in the plan expenditure over a period of a decade from 1989-90 to 2008-09. Sector wise percentage distribution of the composition of the government expenditure is provided in the table below: The growth story of the India can be said in terms of five year plans which give an account of government expenditure during the plans. The first five year plan (1951-56) laid emphasis on agriculture, including irrigation and power, wherein the government had spent 36% of its subject on these heads. The second five year plan (1956-61) marks the foray towards industrialization with an increased government spending in transport and communication sector with an contribution of 28.9% of its expenditure. The urge for industrialization continues even during the third five year pan (1961-66) with 24% and 20% public spending on Industry Minerals, and Transport and Communication respectively. Fourth to seventh five year plans have social services of education, health, welfare sharing a majority of the pie with 24% and 26% expenditure in fourth and fifth plan. The eight five year plan (1992-97) commenced the era of fiscal reform and liberalization. There were increased efforts to improve the economic growth and quality of life of the common man. There were high public spending on the sectors like energy (26.6%), Transportation and communication (20.8%) and Social and other services (19.6%). The Ninth five year plan (1997-2002) focussed on the development of infrastructure by allocating 72% of the funds to irrigation, energy, transport and communication and social service. The tenth five year had an objective of atleast 8% growth rate by providing a boast to power sector spending (26.56%) and increasing social Community services sector spending to 29.27%. COMPARISON OF INFLATION BASED ON CPI AND WPI Consumer Price Index (CPI), is defined as the weighted average change over time in the prices of a basket of the good and services consumed by a consumer. While, Wholesale Price Index is defined as the weighted average change over time in the price of a basket of wholesale goods. Inflation rate is calculated based on the CPI and WPI as the percentage in the respective indices over time, generally a year. The calculation of inflation rates based on CPI and WPI form 1994-95 to 2006-07 is given in the table provided below: WPI WPI Inflation rate CPI IW CPI- IW Food CPI-IW Inflation rate Food Inflation rate WPI inflation rate CPI Inflation rate 1994-95 112.6 12.6 284 304 10.1 11.8 2.5 1995-96 121.6 8.0 313 337 10.2 10.9 -2.2 1996-97 127.2 4.6 342 369 9.3 9.5 -4.7 1997-98 132.8 4.4 366 388 7.0 5.1 -2.6 1998-99 140.7 5.9 414 445 13.1 14.7 -7.2 1999-00 145.3 3.3 428 446 3.4 0.2 -0.1 2000-01 155.7 7.2 444 453 3.7 1.6 3.4 2001-02 161.3 3.6 463 466 4.3 2.9 -0.7 2002-03 166.8 3.4 482 477 4.1 2.4 -0.7 2003-04 175.9 5.5 500 495 3.7 3.8 1.7 2004-05 187.3 6.5 520 506 4.0 2.2 2.5 2005-06 195.5 4.4 542 527 4.2 4.2 0.1 2006-07 206.1 5.4 579 575 6.8 9.1 -1.4 Base Year for WPI is 1993-94 Base Year for CPI for 1994-95 and 1995-96 is 1982 and from 1996-97 onward it is 1986-87 CPI and WPI differ in terms of their weights assigned to their respective constituent basket goods and services. Food has been assigned a higher weight in CPI (46% in CPI-IW) as compared to a weight of only 27% in WPI. As a result, the CPI changes more with the change in the food process as compared to the WPI. Further, the fuel group has a much lower weight in CPI (7% on an average) relative to that in the WPI (14.2%). Consequently, the variations in international crude process affect the WPI more than CPI. Also, services are not included under WPI, but are included in the CPI to different extents. Hence, the CPIs are influenced by the service price inflation. Considering the data provided in the table above, it can be inferred that on an average CPI-IW inflation is higher than that of WPI inflation. Also, in terms of WPI inflation the period from 1994-95 to 1995-94 was of higher inflation, then the inflation decreases and increases again in 2000-01 and then decreases again. It can be seen that the inflation rate, both CPI inflation and WPI inflation, follows a cyclic pattern.

Culture of Entrepreneurship Essay -- essays research papers

Culture of Entrepreneurship Developing a culture of entrepreneurship within an organization can be a very important factor with the potential growth in an organization. There are many factors that can be accomplished by having a state of the art internal entrepreneur system established. One is obviously the development of new ideas. The new ideas that come along can be a turning point for the whole organization. If there is one good idea it could set the company apart from the competition drastically. As long as you constantly have new ideas coming in, and capitalize on the good ones; the company can stay on top for a very long time. This also brings about another good point of ideas within the company. The more ideas that a company has coming in among employees creates competition among those employees and in return spark better ideas in the long run. This new idea of internal entrepreneurship has coined the term intrapreneur. An intrapreneur is defined as "a person within a large corporation who tak es direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation" (Nan Hawthorne, Intrapreneur, http://www.esightcareers.net/View.cfm?x=934). So why exactly besides the points illustrated above do we need more entrepreneurship within a large corporation? From the stand point of a large corporation it is very difficult for the managers to properly see... Culture of Entrepreneurship Essay -- essays research papers Culture of Entrepreneurship Developing a culture of entrepreneurship within an organization can be a very important factor with the potential growth in an organization. There are many factors that can be accomplished by having a state of the art internal entrepreneur system established. One is obviously the development of new ideas. The new ideas that come along can be a turning point for the whole organization. If there is one good idea it could set the company apart from the competition drastically. As long as you constantly have new ideas coming in, and capitalize on the good ones; the company can stay on top for a very long time. This also brings about another good point of ideas within the company. The more ideas that a company has coming in among employees creates competition among those employees and in return spark better ideas in the long run. This new idea of internal entrepreneurship has coined the term intrapreneur. An intrapreneur is defined as "a person within a large corporation who tak es direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation" (Nan Hawthorne, Intrapreneur, http://www.esightcareers.net/View.cfm?x=934). So why exactly besides the points illustrated above do we need more entrepreneurship within a large corporation? From the stand point of a large corporation it is very difficult for the managers to properly see...

Glass Structures :: Buildings Building Essays

Glass Structures The name of the structure doesn’t matter as much as the pleasure received; some may call them glass rooms or greenhouses. The uses of these glass structures vary as the weather they see. The structures all contain glass allowing people a place to view the natural environment inside. These structures are mediums in which outside and inside environments are connected. For many people myself included, there is a fantasy of being in an environment that is exotic and surreal. Conservatories started around the nineteenth century, a time of the Golden Age. English architecture, allowed designers to show off a different side, one that was open and enjoyable, in contrast to being useful or industrial. Conservatories were built for the wealth class. Wealth alone would not have brought about conservatories if it were not for the development of technology in heating, ventilation, iron, and glass . In addition, to the development of technology the interest in growing edible fruits, vegetables and exotic species also inspired the development. Palms were the desired tree of type, representing happiness and a symbol of wealth. To grow a palm tree in a cold climate involves having wealth no matter what. Conservatories didn’t develop without having some problems. The most obvious problem being glass, which makes up most of the structure. In the 16 Th. Century bull eyes glass was very expensive. The economics of having a conservatory did not become more realistic until Louis Lucas de Nehou invented sheet glass in 1688. The problem of glass was in the winter when the water would expand between the layers of windows and break. The other issue with glass is sealing it to keep water out and moisture in. Sealing the glass also affects the heating and ventilation. Stoves were most commonly used for heating the building. The cost of heating can differ in cost depending on warm of the green house. The glass house could be kept as warm as the rest of the house, costing a lot of money, or just warm enough to keep it from freezing, costing less. Ventilation can be solved by opening and closing the windows along with elaborate piping systems is desired. Other ways to reduce the air temperature is by having shading. This can be natural such as shade by deciduous trees, or vines. The other option is to have shades made of fabric, wood or another material that can be drawn when needed.

Directed Writing: Report on Water Pollution Essay

Water is one of human beings most important basic needs. Human can survive without food for couples of days but somehow going without water, human will not survive. Using safe, clean, water is a basic human right. Mother Nature gifts us free water but selfish human beings keeps polluting the water with actions such as chemical leaks, littering into water, disposing industrial waste and also ship waste into the water. Water pollution may affects a lots of things in our daily life. Here in this little village outside the town is one of the victim that suffered a lots of water pollutions. Recently, we received a complaint letter from the villagers that claimed that their daily life is difficult to go on with heavily polluted water supply. We checked out at the village water supply locations and found some shocking discoveries. The rivers are heavily polluted with litters such as plastic bags, bottles, paper cups, straws, unused furniture, and many more rubbishes. The river water is so heavily polluted that the water had turn into brown and discolored. The rubbish that was threw into the river became the major factor that pollute the water. The water supply in the village is not suitable to use, neither drink nor carry out daily tasks. The villagers doesn’t have enough supply of clean water after using the clean water to cook and drink, they needed clean water to carry out daily tasks such as bath, clothes washing, and housework. The dirty water in the village might be the major causes of illness such as diarrhea. The water is not clean and safe enough to drink that maybe the water still carries bacteria or even viruses. Other than that, the clogged drains and water stagnant in the village will provide mosquitoes a perfect environment for its breeding. Some dangerous mosquito species may carry virus that capability to kill a person by just a sting. Mosquitoes such as Aedes carries Dengue virus that maybe causes Dengue Fever. People that have a strong and healthy body maybe survive the sting but those people with weak immunity system may die under the Dengue Fever. Dengue Fever kills at least 20 villagers last year. The selfishness and laziness of the villagers shows their irresponsibility attitude to the village. The villagers will throw the rubbish everywhere especially dump area that closes with water supply. This causes a lots of bacteria breed from the rubbish dump site that formed an unhealthy living environment. These pollutions will also endanger the aquatic living things that live under the water. If these living things were being sold in the market or ate into human body, what harm or diseases will bring to these innocent victims? As a first step to solve the water pollution, the most important thing is the local authorities must take action. The authorities such as government may consider to enforcing laws on water pollution. Local authorities of the village should form a team or committee that control and supervise the water pollution, they can caught and send those who polluter the water to police officers or higher authorities. Once they form a committee, the villagers will not to litter into the river. Whoever litters into the river should be punish heavily either by prisoning, whipping, or fine. After these actions of authorities taken, they people will be aware, not to do it again. Other than that, the government should educate the villagers on the importance of water and ways to dispose unused rubbish or chemical waste correctly. The committee that responsible to the village cleanliness should also provide more rubbish bins and also recycle stations. The government can also launch camp or seminar that related to the important of water and ways to prevent water pollution. Local authorities can try to improve the water supply by launching clean-up activities. The villagers must be responsible to their own village. Hence, the committee should require the villagers to get involve to the clean-up activities for compulsory. Action will be taken to the family that doesn’t involve in the activities. To clean up a heavily polluted river need a long time and a couple lots of procedure for example picking up the floating rubbish, cleaning up the rubbish that sink into the river bed. All this procedure needs really long time to purified a polluted river. â€Å"Teamwork divides the tasks and multiple the success.† If the villagers of the village could be  cooperative and do their job together, it will really speed up the recovery of the river. Besides than the government, the villagers also should give fully co-operations that needed by the village. Every individuals also responsible to their village. Do not throw litter or harmful substances into the river or lakes. Do your part by picking up the litters and throw them in to the rubbish bin. Villagers also should promote the ways to prevent water pollution to relatives and friends so that they can also advocate this concept. In addition, if you saw any villager that litter or polluting the river, should report or contact the appropriate authorities so that they can take actions. Villagers also should avoid of water wastage. Ensure that there are no drips or leakages in the house plumbing. Saving water will ultimately lead to the reduction of water that flows into the sewage treatment. As for daily tasks, use laundry detergents that have low levels of phosphate only as phosphate is a major water pollutant that will heavily affect the water supply when the used water flowed back to the river. As a conclusion, water is essential for us. Thus, we must appreciate it because Mother Nature gifted us with water for free. We show our thankful to Mother Nature by not polluting it and keep it clean at all time. These water will be used by our next generations in near future. Hence, for their health, we should start to maintain these good habits and passing this habits to our next generation.

Jonathan Swift Imagery

Beauty In Vulgarity During his life, Jonathan Swift wrote about a number of different topics and often utilized the concept of imagery. Two of his poems, â€Å"Description of a City Shower† and â€Å"The Lady’s Dressing Room† are just some examples from his extensive body of work. Although they both differ in their subject matter, both are alike in their vivid descriptions and ability to connect with the reader’s senses. Many poets in Swift’s time used their writing skills to paint an aesthetically pleasing picture in the reader’s minds.In â€Å"Description of a City Shower† and â€Å"The Lady’s Dressing Room†, however, Swift uses revolting and graphic imagery that can leave a reader feeling disgusted. In â€Å"Description of a City Shower†, this imagery seems to reveal Swift’s negative view of both the city and the people living there. â€Å"The Lady’s Dressing Room† describes many gross items a young man finds, but it ultimately serves to satirize society’s views of women at the time. Swift’s imagery is extremely important in conveying an overall message and aiding the audience in interpreting what he was trying to say, as well as the reaction he was trying to provoke.In â€Å"Description of a City Shower†, Swift uses imagery by providing the reader with clear details on an approaching storm, and the way it affects both the rich and poor citizens of London. Despite the fact that a rainstorm does not seem that serious, Swift’s use of the word â€Å"dread† (line 2) evokes an ominous tone and indicates a more severe event. He begins the poem by describing the city before it starts to rain: a cat sensing the danger stops the enjoyable activity of playing with her tail; sewers emit a rancid smell; aches start to throb; and a dull man walks into a coffeehouse complaining about the weather and his depression (lines 3-12).The descriptions of p ain, disgusting smells, and the general melancholic mood of the townspeople appeal to the reader’s different senses and produce a gloomy atmosphere. This atmosphere carries into the description of the storm itself: Meanwhile the South, rising with dabbled wings, A sable cloud athwart the welkin flings, That swilled more liquor than it could contain, And, like a drunkard, gives it up again (lines 13-16). In this vulgar metaphor, Swift depicts the clouds as a person who has had too much to drink, subsequently turning the rain to vomit.Despite the fact this would most likely disgust a reader, it does create a clear image in their mind. Although Swift could have described the storm as a beautiful scene, he chose to make it repulsive. Much of the second stanza discusses a wench shaking out her mop, showering a passerby with dust, and staining a needy poet’s coat (lines 19-30). Again, Swift uses a dirty image for the rain falling on London, portraying it as a filthy and disg usting place to live. More importantly, the rain falling on the people of London would make them filthy and disgusting as well.Swift continues to utilize imagery by examining people’s reactions once it starts to rain: women covered in mud run into the store for shelter and bargain, but do not buy anything; a law student calls for a coach; and a seamstress attempts to walk quickly as she can while water streams down her umbrella (lines 33-38). Perhaps one of the most interesting scenes in the poem is the joining together of Tories and Whigs: Here various kinds, by various fortunes led, Commence acquaintance underneath a shed Triumphant Tories and desponding WhigsForget their feuds, and join to save their wigs (lines 39-42). Because the Whigs and Tories had different political views, one might initially see them coming together as a positive aspect. However, it is important to note why they are coming together in the first place. They do not put aside their differences in order to make political advancements or discuss their views; instead, they join together strictly because they are worried about their appearance. Following this scene, there is a description of a man sitting in his sedan chair growing steadily fearful of the rain.The fact that he is sitting in a sedan chair indicates that he is most likely an affluent member of society. Swift alludes to the story of Troy and the wooden horse, equating the man to the â€Å"bully Greek† warriors waiting inside and fearing being discovered (lines 43- 50); this allusion gives the reader a clearer mental picture of what is happening. The comparison is so extreme that it is somewhat comical and ultimately makes the man look weak for fearing something as trivial as rain. In both stories, the characters come off as superficial and further emphasizes Swift’s negative views of the people living in London.The last stanza contains the most vulgar imagery, and it truly shows Swift’s distaste for the city and its inhabitants. The first lines discuss the overflowing gutters, which contain â€Å"trophies†. Their sight and smell indicate where they have come from around the city; eventually, they all end up together at Snow Hill ridge and make their way to Holborn Bridge (lines 53-60). The last three lines are perhaps the most disgusting in the poem: Sweepings from butcher’s stalls, dung, guts, and blood, Drowned puppies, stinking sprats, all drenched in mud,Dead cats, and turnip tops, come tumbling down the flood (lines 63-66). The ending of this poem is just as bleak as its beginning. It is intriguing that those lines make up the only heroic triplet and that they are the longest in the poem; Swift wants to make sure that the reader notices these lines in particular. It is clear that this specific image shows that London is a filthy place to live. However, it is also serves as a commentary on the people that live there. Just as the rainstorm brought these ugly i tems onto the street, it brought out the ugliness in the people of London.Throughout the poem, many different members of society are discussed: a wench, a seamstress, Tories and Whigs, and the wealthy. They all have to deal with the rain in some way or another, making the storm an equalizer for the city dwellers. Swift most likely does not view one social class more negatively than the other, but rather has a dislike for the people of London in general. This point is further emphasized by the â€Å"trophies† joining together in the streets on the way to their final destination—although they might come from different places, they still end up on the same filthy journey.Earlier in the poem, Swift says that the flood threatens this â€Å"devoted† town (line 32). In this case, however, devoted actually means doomed. Flooding can be looked at in a biblical sense, as God flooded the earth because of their sinfulness. The use of the word devoted is also ironic, as the people are not devoted to God at all; they are sinful and superficial, and are doomed to filthy lives unless they change their ways. Another popular Swift poem, â€Å"The Lady’s Dressing Room†, also manages to convey Swift’s opinions on aspects of society through satire. The Lady’s Dressing Room† tells the story of Strephon, a man who ventures into a dressing room previously occupied by a woman named Celia. In doing so, he discovers many unpleasant and disgusting items, entirely changing his view on women. The poem begins by addressing the fact that Celia has spent five hours dressing, and asks if anyone else could do it in less time (lines 1-2). These lines have a somewhat ironic tone—it would seem that five hours is an outrageous amount of time to get ready, but it is a normal occurrence for women to take that long.Much of the poem follows in this ironic and satirical tone, ultimately commenting on the lengths women will go to in order to a chieve perfection based on society’s expectations. Celia is referred to as a â€Å"goddess† dressed in laces and lightweight fabrics (lines 3-4). The word goddess reveals the way men viewed women, and their belief that a beautiful woman was perfect. When Strephon finds the dressing room empty, his curiosity causes him to look inside and immediately discovers that Celia is far from a goddess.A good portion of the poem is dedicated to the speaker conducting a meticulous list of Strephon’s findings. Swift uses extensive imagery, allowing the reader can get a clear sense of everything Strephon sees. Every element of Celia, in terms of appearance, is available for analysis. He picks up a dirty smock that had sweat stained armpits and â€Å"displays it wide† while he looks at it from different angles (lines 11-14). This image emphasizes Strephon’s child-like curiosity and highlights the fact that he knows so little about the â€Å"real† Celia.He a lso finds combs so clumped with dirt it could not brush through sweaty and dandruff-filled hair, and an oil-covered forehead cloth used to smooth wrinkles on her brow (lines 20-26). Perhaps the most disturbing image is Celia pulling a worm out of her nose by squeezing it from head to tail (lines 64-67). All of these descriptions make it immediately obvious that, in direct opposition with Strephon’s belief that Celia is â€Å"sweet and cleanly† (line 18), she is an extremely dirty person and does not have good personal hygiene. Not only does Swift give a great amount of details about hat Strephon sees, but what he smells as well. An extremely disgusting example is when he writes â€Å"But oh! it turned poor Strephon’s bowels/When he beheld and smelled the towels† that were â€Å"begummed, bemattered, and beslimed† with dirt, sweat and earwax (lines 43-46). He also discusses Celia’s stinking toes and ill-smelling petticoats that are thrown abo ut carelessly (lines 48 and 52). Strephon has an intense reaction when he lifts the lid to Celia’s commode and smells its contents. Swift alludes to Pandora’s box, which, when opened, releases all of the human ills into the world.Like the allusion to Troy in â€Å"Description of a City Shower†, this comparison is so extreme that it is somewhat funny; it highlights the overblown reaction that men have when they find out that women are not perfect creatures. Upon this discovery, Strephon runs from the dressing room crying, â€Å"Oh! Celia, Celia, Celia shits! † (line 118). Although Celia is human just like Strephon, he is used to viewing her as a goddess, and is shocked to find out that she is like him in some way. After peering into Celia’s dressing room, Strephon’s beliefs and views on women are forever changed.Any time he sees a woman, his imagination pictures her â€Å"with all her stinks† (line 123). The narrator goes on to say tha t they pity Strephon’s blindness to the charms of women, and that if he would â€Å"stop his nose†, he would appreciate Celia when she looks her best (lines 129-136). Strephon should not turn away from love simply based on the fact that women are not always perfect and â€Å"rose from stinking ooze† (line 132). Swift uses another image that includes both beauty and filth to wrap up the poem: He soon would learn to think like me And bless his ravished sight to seeSuch order from confusion sprung, Such gaudy tulips raised from dung (lines 141-144). It is extremely important that the narrator thinks Strephon should â€Å"bless his ravished sight† and be thankful that he has seen this side of Celia; despite what he believes, it is not a punishment inflicted by Vengeance. When Celia looks attractive, he will find her more beautiful knowing that she might not be incredibly attractive to begin with. He will see the perfections in her imperfections. Although thes e lines describe the narrator’s opinion of Strephon’s discovery, it can also describe Swift’s view of this poem.A satire serves as a criticism about society, and aims to improve its negative aspects. In Swift’s time, blazons, or poems dedicated to discussing a woman’s beauty, were extremely popular. This poem is somewhat of a contra blazon—though it doesn’t specifically address Celia’s looks, it does describe aspects that indicate her unattractiveness underneath the beauty the public sees. Swift is poking fun at the poems that only discuss a woman for how she looks and commenting on the the expectations men had for women to constantly look their best.This causes women like Celia to take outrageous amounts of time and use many different products to cover their flaws. The only way women could be considered attractive is through the means of a lie, and only if that lie can be completely hidden. Perhaps these lines are Swiftâ€℠¢s way of saying that his audience should feel blessed to have read this poem, for they can now see women for who they truly are and not hold them to such high standards. If Swift can achieve this, then that is the beauty that will come out of this vulgar poem.While â€Å"Description of a City Shower† evokes a more serious tone than â€Å"The Lady’s Dressing Room†, they both ultimately convey serious messages. Although their gross imagery may initially shock the reader, it makes them pay closer attention and discover what the author was attempting to say. Swift’s poems might not have painted a conventionally beautiful picture, but they do succeed in commenting on adverse characteristics of society. This aspect of Swift’s poems makes them beautiful in their own way; like the tulip coming up from the dung, there is beauty that emerges from these vulgar images.One simply needs to learn to appreciate it. Works Cited Swift, Jonathan. â€Å"Description of a City Shower†. Trans. Array  The Norton Anthology of Poetry. Margaret Ferguson, Mary Jo Salter and Jon Stallworthy. Shorter Fifth Edition. New York: W. W. Norton & Company, 2005. 442. Print. Swift, Jonathan. â€Å"The Lady’s Dressing Room†. Trans. Array  The Norton Anthology of Poetry. Margaret Ferguson, Mary Jo Salter and Jon Stallworthy. Shorter Fifth Edition. New York: W. W. Norton & Company, 2005. 445. Print.